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Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
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The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising. It was established under the Communications Act 2003 and has responsibility to the Office of Communications (Ofcom).
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The CAP Code is, however, not considered to be covered by competition law in the United Kingdom. [ 10 ] Whilst the committee itself is composed of members from advertisers and the media, its operations are overseen by the ASA's Governing Council, at least half of whose members are not linked to the advertising industry. [ 11 ]
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The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.