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  2. Effleurage - Wikipedia

    en.wikipedia.org/wiki/Effleurage

    Effleurage, a French word meaning 'to skim' or 'to touch lightly on', is a series of massage strokes used in Swedish massage to warm up the muscle before deep tissue work using petrissage. [1] [2] This is a soothing, stroking movement used at the beginning and the end of the facial and/or body massage.

  3. Massage - Wikipedia

    en.wikipedia.org/wiki/Massage

    The term "Swedish massage" is actually only recognized in English- and Dutch-speaking countries, and in Hungary and Israel. Elsewhere the style is referred to as "classic massage". Clinical studies have found that Swedish massage can reduce chronic pain, fatigue, [94] [95] joint stiffness and improve function in patients with osteoarthritis of ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  5. Tapotement - Wikipedia

    en.wikipedia.org/wiki/Tapotement

    Tapotement is a specific technique used in Swedish massage. [1] A French term , it refers to a rhythmic percussion , most frequently administered with the edge of the hand, a cupped hand, or the tips of the fingers.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Relaxation technique - Wikipedia

    en.wikipedia.org/wiki/Relaxation_technique

    Movement-based relaxation methods incorporate exercises such as walking, gardening, yoga, tai chi, qigong, and more. Some forms of bodywork are helpful in promoting a state of increased relaxation. Examples include massage, acupuncture, the Feldenkrais Method, myotherapy, reflexology and self-regulation. [medical citation needed]

  8. Hygge - Wikipedia

    en.wikipedia.org/wiki/Hygge

    Swedish-owned ferry company Stena Line offers a series of premium relaxation lounges on its Irish Sea ferry services called "Hygge Lounges". [45] In November 2020, The Hygge Suite brand of vacation rentals opened in Giants Ridge, Minnesota; and later two more in Lutsen, Minnesota, aimed at getting people away from the cities to relax and unwind ...

  9. Acupressure - Wikipedia

    en.wikipedia.org/wiki/Acupressure

    Another Cochrane Collaboration review found that massage provided some long-term benefit for low back pain, and stated: "It seems that acupressure or pressure point massage techniques provide more relief than classic (Swedish) massage, although more research is needed to confirm this." [8]