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Mastercard Inc., stylized as MasterCard from 1979 to 2016 and as mastercard from 2016 to 2019, is an American multinational payment card services corporation headquartered in Purchase, New York. [3] It offers a range of payment transaction processing and other related-payment services (such as travel-related payments and bookings).
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Fair use of trademarks is more limited than that which exists in the context of copyright. Many trademarks are adapted from words or symbols that are common to the culture, as Apple, Inc. using a trademark that is based upon the apple. Other trademarks are invented by the mark owner (such as Kodak) and have no common use until introduced by the ...
Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end ...
The Electronic System for Trademark Trials and Appeals (ESTTA) is the electronic filing system for legal proceedings at the United States Trademark Trial and Appeal Board. ESTTA provides forms for routine filings like consent motions and requests for an extension of time to oppose a mark. Parties can also upload digital copies of various types ...
However, limited fair use of these trademarks (not including logos) is acceptable provided that the marks are used for the purpose of identifying or describing the company's products and comply with the following trademark usage practice:
However, both copyright and patent infringement are possible without an associated trademark infringement, and both may result in loss of revenue and of brand equity. Eliminating diversion, gray market , or product theft and resale, are generally considered as well as part of a brand protection strategy, even though an intellectual property may ...
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