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A Memphis Police Department Bomb Unit vehicle is parked near the WMC Action News 5 station in Midtown Memphis on Thursday, March 21, 2024. The station was evacuated due to a bomb threat.
"Action News" was introduced in 1970 by WPVI-TV in Philadelphia to compete against the "Eyewitness News" format at rival station KYW-TV. This format features short stories, high story counts, and a strong focus on spot news. It was called "Action News" because it produced a fast-paced style of newscast.
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Action News is a local television newscast format originating in the United States.First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, and a focus on young talent.
Appropriately for a station founded by a newspaper, WMC-TV has a strong local news tradition. For the better part of its first four decades on the air, it was the dominant station in Memphis. However, rival WREG closed the gap in the late 1980s, and for the next two decades the two stations waged a spirited battle in the Nielsen ratings .
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