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The environmentally friendly trends are marketed with a different color association, using the color blue for clean air and clean water, as opposed to green in western cultures. Japanese- and Korean-built hybrid vehicles use the color blue instead of green all throughout the vehicle, and use the word "blue" indiscriminately.
Green consumers are more conscientious in their use of assets, for example by using their goods without wasting resources. However the Eurobarometer's survey of consumers’ behavior (2013) showed that consumers seem not to place importance on adopting a set of new behaviors that are more environmentally-friendly.
Businesses can adopt a wide range of green initiatives: Tao et al. refer to a variety of "green" business practices including green strategy, green design, green production and green operation. [16] One of the most common examples of a "green" business practice is the act of "going paperless" or sending electronic correspondence in instead of ...
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Going green is often a sound investment that can pay off. [ 29 ] Alongside the environmental benefits of adopting sustainable packaging, eco-friendly packaging can increase sales, reduce packaging cost, and increase the image of a company's brand alongside the rising awareness spread regarding environmental impact.
A green guide (or sustainability guide) is a set of rules and guidelines provided for the use of a general or selective population to achieve the goal of becoming more green or sustainable. The guide serves to direct individuals, agencies, companies, businesses, etc. to resources that can help them become more sustainable (or ‘green’), as ...