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  2. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  3. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual hierarchies. [5] Communication designers translate ideas and information through a variety of media.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. [ citation needed ] The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the organization's goals, and ...

  5. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.

  6. CAGE Distance Framework - Wikipedia

    en.wikipedia.org/wiki/CAGE_Distance_Framework

    The CAGE Distance Framework identifies Cultural, Administrative, Geographic and Economic differences or distances between countries that companies should address when crafting international strategies. [1] It may also be used to understand patterns of trade, capital, information, and people flows. [2]

  7. Communication strategies in second-language acquisition

    en.wikipedia.org/wiki/Communication_strategies...

    The strategy of asking an interlocutor for the correct word or other help is a communication strategy. [3] Non-verbal strategies This can refer to strategies such as the use of gesture and mime to augment or replace verbal communication. [1] [9] Avoidance Avoidance, which takes multiple forms, has been identified as a communication strategy.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  9. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    The OGSM framework forms the basis for strategic planning and execution, as well as a strong management routine that keep the plan part of the day-to-day operations. It aligns the leaders to the objective of the company, links key strategies to the financial goals, and brings visibility and accountability to the work of improving the ...