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The COVID-19 pandemic has only accelerated the importance of creativity in the workplace. Many organizations are realizing that creativity plays a role not only in successful marketing ...
Creative leaders also provide the conditions, environment and opportunities for others to be creative." [12] "A creative leader induces others to focus the process and process skills on meeting their challenges. They become consultants or facilitators in the process of solving the challenge rather than giving orders or doing the work themselves.
Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment. Creativity processes use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process.
Job enlargements impact on the work environment is not always the most positive due to the fact that it is largely just an increase in work for the employee and not really a step up in responsibility. Job enrichment on the other hand is a very motivational technique in the management world.
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking , methods of re-framing problems, changes in the affective environment and so on.
12. Innovation and Creativity Organizations that encourage creative thinking and provide the necessary resources for innovation can find more efficient ways of working, leading to productivity improvements. Innovation and creativity can be pivotal drivers of workplace productivity.
For example, cross-cultural research centered in Hong Kong found that Westerners view creativity more in terms of the individual attributes of a person, such as their aesthetic taste, while Chinese people view creativity more in terms of the social influence of creative people (i.e. what they can contribute to society). [30]
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