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In October 2012, IKEA was criticized in Sweden for airbrushing women out of pictures in catalogues used in Saudi Arabia. [35] In October 2017, a Chinese IKEA commercial, showing a mother scolding her daughter for not "bringing home a boyfriend", was criticized by netizens for "sexist" and discrimination against singles and single women in China.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
While some television viewers thought that Evans was a ghost in the IKEA ad campaign, executives at Deutsch New York envisioned her character as a "muse." [ 2 ] Peter Nicholson, the chief creative officer of Deutsch New York, described the concept of the muse which Evans plays in the commercials saying, "She's the voice of reason and support ...
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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
In 2018, the company's plush toy shark "Blåhaj" was widely used in an internet meme, [261] [262] [263] with social media users posting humorous photos of it in their homes. [264] IKEA has been referenced a number of times in novelty music. In 2003, American musician Jonathan Coulton released the song "IKEA" on the album Smoking Monkey.
Made by the advertising agency Deutsch Inc. and with Patrick O'Neill as art director, [8] the ad featured two actors (John Sloman—who is also openly gay—and Scott Blakeman) [9] [10] playing respectively Steve and Mitch, a gay couple who had been together for around 3 years, and presented the search in an IKEA store for a new table for the dining room of their house.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]