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  2. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

  3. List of corporate titles - Wikipedia

    en.wikipedia.org/wiki/List_of_corporate_titles

    Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]

  4. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  5. Staff and line - Wikipedia

    en.wikipedia.org/wiki/Staff_and_line

    Staff and line are names given to different types of functions in organizations. A line function is one that directly advances an organization in its core work. [1] This always includes production and sales, and sometimes marketing. [2] A staff function supports the organization with specialized advisory and support functions. [3]

  6. Fortune 500 companies are eliminating chief marketing officer ...

    www.aol.com/finance/fortune-500-companies...

    Chief marketing officer exits came fast and furious last month.First, there was United Parcel Service, which said in early December that it was eliminating the CMO role.One week later, arts and ...

  7. Corporate structure - Wikipedia

    en.wikipedia.org/wiki/Corporate_structure

    A vertical structured organization or a "tall" company describes a chain of management, usually with a CEO at the top delegating authority to lower-level managers through mid-level managers. Horizontal or "flat" companies , however, have fewer middle-managers, which implies that high-level managers are more involved in daily tasks and interact ...

  8. Cross-functional team - Wikipedia

    en.wikipedia.org/wiki/Cross-functional_team

    A cross-functional team (XFN), also known as a multidisciplinary team or interdisciplinary team, [1] [2] [3] is a group of people with different functional expertise working toward a common goal. [4] It may include people from finance, marketing, operations, and human resources departments. Typically, it includes employees from all levels of an ...

  9. Functional management - Wikipedia

    en.wikipedia.org/wiki/Functional_management

    The organization is grouped by areas of speciality within different functional areas (e.g., finance, marketing, and engineering). Some refer to a functional area as a "silo". Besides the heads of a firm's product and/or geographic units the company's top management team typically consists of several functional heads such as the chief financial ...