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RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?
Dashboards aid with budgeting, management control, and wage control. Dashboards are used to present data in a quick and easy to read way. The ability to present data in a quick way with a visual allows for more data to be processed and understood. Dashboards are used for performance reports, sales analysis on sectors, and inventory rotation.
size; Similar to the 2-dimensional scatter plot above, the 3-dimensional scatter plot visualizes the relationship between typically 3 variables from a set of data. Again point can be coded via color, shape and/or size to display additional variables; Network analysis: Network: nodes size; nodes color; ties thickness; ties color; spatialization
Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. [ 2 ] [ 3 ] It was founded in 2003 in Mountain View, California , and is currently headquartered in Seattle, Washington . [ 4 ]
Other influences may include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the tableau de bord – literally, a "dashboard" of performance measures) in the early part of the 20th century. [8]
Analysis refers to dividing a whole into its separate components for individual examination. [10] Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. [1] Data is collected and analyzed to answer questions, test hypotheses, or disprove theories. [11]
OLAP clients include many spreadsheet programs like Excel, web application, SQL, dashboard tools, etc. Many clients support interactive data exploration where users select dimensions and measures of interest. Some dimensions are used as filters (for slicing and dicing the data) while others are selected as the axes of a pivot table or pivot chart.
The non-primary key Units_Sold column of the fact table in this example represents a measure or metric that can be used in calculations and analysis. The non-primary key columns of the dimension tables represent additional attributes of the dimensions (such as the Year of the Dim_Date dimension).