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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA was hit hard by COVID-19 because of lockdowns in various countries, like in the UK and Canada. [44] [45] Because demand had fallen, [46] its annual catalogue ceased publication after 70 years in print. [47] The prices of their products have risen significantly in 2022 because of rising costs and inflation. [48]
IKEA's nomenclature conventions name upholstered furniture after places in Sweden. The Klippan sofa is named after Klippan Municipality in Southern Sweden. [ 1 ] [ 2 ] Klippan was developed by IKEA's product developer and head of design Lars Engman and designer Noboru Nakamura. [ 3 ]
All customers were advised to return them to the nearest IKEA store or discard them immediately. [107] July 11, 2018: IKEA recalled their IKEA brand (LURVIG) pet water dispensers due to a suffocation hazard to pets. Customers were advised to discontinue use and return the pet water dispensers to the nearest IKEA store. [90]
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .