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Many believe that a postmodern marketing approach creates greater efficiencies, order, opportunity and a chance to gain real world insights from the perspective of the consumer. As a result, postmodern marketing like postmodernality stands as a transitory phase in 21st centuryvertising and has ushered in an era of styles and nimble techniques.
It also carves out elements that “pose problems for politics”. [4] At the same time, it also requires self-reflection on behalf of the intellectual, [ 3 ] since problematization is to investigate into the ontological question of the present [ 3 ] and to determine a distinguishing “element of the present". [ 3 ]
Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that the proposed new product produces improved outcomes and successfully ...
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or humanities.
It includes concepts such as demography, economy, natural forces, technology, politics, and culture. The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing.
Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.
There are two approaches to segmenting a market – a discovery approach or an analytic approach. Each approach is appropriate to the type of business and market they are approaching. [10] An analytic approach is a much more research and data based approach, where two sets of information are derived and used to segment the market. [9]
Renewable energy is one primary example of a technological fix, as it has been designed to combat the issues associated with climate change. A technological fix, technical fix, technological shortcut or (techno-)solutionism is an attempt to use engineering or technology to solve a problem (often created by earlier technological interventions).