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Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media and public relations ethics .
The United States federal government regulates advertising through the Federal Trade Commission [49] (FTC) with truth-in-advertising laws [50] and enables private litigation through a number of laws, most significantly the Lanham Act (trademark and unfair competition). Specifically, under Section 43(a), false advertising is an actionable civil ...
Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part ...
Facing a lot of pressure from health industries and laws, such as the Children's Food and Beverage Advertising initiative, food marketers were forced to tweak and limit their advertising strategies. Despite regulations, a 2009 report shows that three quarters of all food advertising during children's television programs were outside of the law ...
Lawyers advertise in traditional media, including television, the radio and in newspapers. Due to the cost of television advertising, marketing through television is usually limited to a small number of law firms with large advertising budgets, and to lawyer networks and commercial referral services that direct clients to participating lawyers ...
The Wheeler–Lea Act of 1938 is a United States federal law that amended Section 5 of the Federal Trade Commission Act to proscribe "unfair or deceptive acts or practices" as well as "unfair methods of competition." [1] It provided civil penalties for violations of Section 5 orders. [1]
Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet.
The name was changed in 2009 by its current authors to better reflect the expanding scope of the treatise, which now incorporates the most recent developments in the areas of trademark and copyright law in addition to its traditional coverage of advertising law. The treatise began under the original authorship of George and Peter Rosden in 1973.