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On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered copywriting assistant. [33] On March 22, 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design. [34] On January 11, 2024, Canva launched its own GPT in OpenAI's GPT Store. [35]
The aesthetics factor was manipulated by differing in terms of color combination, visual layout, and text font, which determine the level of aesthetics. [2] According to the study by Hall and Hanna, users perceived websites with white–black and black–white color combinations as less pleasing and stimulating than ones with non-grayscale color combinations.