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  2. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    A second strategy Apple has is comparing their product with rival products in their advertisements. Ads that show the relative advantage the iPhone has over competitor products. They focus on potential switchers who currently are using another smartphone brand. The iPhone advertising campaign took flight in 2007 and has continued into 2019.

  3. iAd - Wikipedia

    en.wikipedia.org/wiki/IAd

    January 2016 - Apple announced the iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016. Apple disbands the iAd sales team. [8] [9] [10] June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down. [11]

  4. Apple issues rare apology over ‘crushing’ iPad Pro ad that ...

    www.aol.com/apple-issues-rare-apology-over...

    Apple said it no longer plans to run the 60-second ad on TV as a result of the backlash – though it was still available on its official YouTube page as of Friday morning. Apple shares were flat ...

  5. Apple Changes Its Web Campaign Approach. Are TV Ads Next? - AOL

    www.aol.com/news/2013-04-03-apple-changes-its...

    As part of its newest web ad campaign, Apple has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades ...

  6. Get a Mac - Wikipedia

    en.wikipedia.org/wiki/Get_a_Mac

    The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").

  7. Apple reveals first custom modem chip, shifting away from ...

    www.aol.com/news/apple-reveals-first-custom...

    Apple on Wednesday revealed its first custom-designed modem chip that will help connect iPhones to wireless data networks, a move that will make the company less reliant on chips from Qualcomm ...

  8. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...

  9. Why Apple's digital ad business is gaining an edge over ... - AOL

    www.aol.com/finance/why-apples-digital-ad...

    Apple's ads are currently focused on its app store, but there's evidence that Apple isn't looking to stop there and that the company is building out new ad-centric products. For example, Apple's ...