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The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process.
A commonly cited example of vertical décalage "can be observed between the constitution of practical or sensorimotor space and that of representative space "[6] For example, at the age of 2, a child can navigate around a familiar environment, such as their home. It is not until years later that they can represent this knowledge symbolically by ...
A thinking chimpanzee. The following outline is provided as an overview of and topical guide to thought (thinking): . Thought is the object of a mental process called thinking, in which beings form psychological associations and models of the world.
Cognitive humor processing refers to the neural circuitry and pathways that are involved in detecting incongruities of various situations presented in a humorous manner. Over the past decade, many studies have emerged utilizing fMRI studies to describe the neural correlates associated with how a human processes something that is considered "funny".
Another theory that supports this study is the attribution theory. It is another example where a person's organization traits fit with the self-reference effect Jones et al. (1971). The self is visualized as a schema that is involved with processing personal information, interpretation, and memories which is considered a powerful and effective ...
Elaborative encoding is a mnemonic system that uses some form of elaboration, such as an emotional cue, to assist in the retention of memories and knowledge. [1] In this system one attaches an additional piece of information to a memory task which makes it easier to recall.
One theory is that learning is incremental and that the recall of each word pair is strengthened with repetition. Another theory suggests that learning is all-or-none, that is one learns the word pair in a single trial and memory performance is due to the average learned pairs, some of which are learned on earlier trials and some on later trials.