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[2] Redding is credited with being the inventor of modern-day hair conditioner. He was the first to make "pH balanced" shampoos, to put vitamins in hair care products, and to market added minerals. [3] He developed the perm product Jheri curl, as well as numerous other beauty products. He founded the international beauty products business that ...
The technique has many variations and is known by several other names and brands, including Brazilian Blowout, Breezilian straightening, Brazilian Keratin Treatment, BKT, and Keratin Cure. [citation needed] It is called Escova Progressiva in Brazil and Alisado brasileiro in Portugal. The original formulation included formaldehyde H 2 CO or ...
Keratin/Brazilian treatment - In this treatment a layer of keratin is added to the hair, followed by a hot flat iron. The keratin treatment is considered safe for hair since it uses the natural protein found in the hair shafts and is suitable for most hair conditions. The treatment straightens the hair, reduces frizz and adds a shine.
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
Despite the claims of the relaxer being safe and natural, the product contained copper, ammonium, and chloride salts and a pH of less than the listed level of 3. [3] Due to these factors, people using the product suffered from hair loss , scalp burns, and (in some cases) green hair color. [ 4 ]
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