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His The Philosophy of Rhetoric is an important text in modern rhetorical theory. [116] In this work, he defined rhetoric as "a study of misunderstandings and its remedies", and introduced the influential concepts tenor and vehicle to describe the components of a metaphor—the main idea and the concept to which it is compared.
The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written." [ 3 ] Alan G. Gross and Arthur Walzer concur, indicating that, just as Alfred North Whitehead considered all Western philosophy a footnote to Plato , "all subsequent rhetorical theory is but a series of responses to issues raised" by ...
A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how" something is written by introducing the setting in which it was created. [10]
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged after a number of similarly oriented topics of research and discussion during the late 20th century, including the sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most typically by rhetoricians in ...
Composition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional field of writing, research, and instruction, [1] focusing especially on writing at the college level in the United States.
In ancient Greece and Rome, the study of rhetoric, the art of oratory and persuasion, was a vital subject for students.One significant ongoing debate was whether one could be an effective speaker in a base cause or whether excellent rhetoric came from the excellence of the orator's character (Socrates, Plato, Cicero).
To understand the spaces in which public rhetoric is enacted, it is important to understand the differences between "space" and "place." In his book The Practice of Everyday Life, Michel de Certeau, defines places as an "instantaneous configuration of positions." [22] To Certeau, places are geographically bound, locatable sites. These sites are ...