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  2. Gendered associations of pink and blue - Wikipedia

    en.wikipedia.org/wiki/Gendered_associations_of...

    The study found that the color preferences among the Hadza people in Tanzania differed from those of previous studies, and that their color preferences were the same for men and for women. The researchers concluded that their study called into question previous hypotheses that color preference might have an innate association with gender, and ...

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to ...

  4. Color scheme - Wikipedia

    en.wikipedia.org/wiki/Color_scheme

    An accented analogous color scheme adds the complementary color of an analogous color scheme as the accent color, used to create a dominant color grouping of three similar colors accented with the direct complement (or the near complement) of one of them. The complementary accent color creates an interesting contrast against the dominant color ...

  5. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    When deciding on brand and product logos, companies should take into account their target consumer, since cultural differences exist. A study looked at color preference in British and Chinese participants. [72] Each participant was presented with a total of 20 color swatches one at a time and had to rate the color on 10 different emotions.

  6. List of gender identities - Wikipedia

    en.wikipedia.org/wiki/List_of_gender_identities

    X-gender; X-jendā [49] Xenogender [22] [50] can be defined as a gender identity that references "ideas and identities outside of gender". [27]: 102 This may include descriptions of gender identity in terms of "their first name or as a real or imaginary animal" or "texture, size, shape, light, sound, or other sensory characteristics". [27]: 102

  7. Discrimination based on skin tone - Wikipedia

    en.wikipedia.org/wiki/Discrimination_based_on...

    Discrimination based on skin tone, also known as colorism or shadeism, is a form of prejudice and discrimination in which people of certain ethnic groups, or people who are perceived as belonging to a different-skinned racial group, are treated differently based on their different skin tone.

  8. Sex differences in psychology - Wikipedia

    en.wikipedia.org/wiki/Sex_differences_in_psychology

    In 1978 Women and sex roles: A social psychological perspective was published, one of the first textbooks on the psychology behind women and sex roles. [15] Another textbook to be published, Gender and Communication, was the first textbook to discuss the topic of its subject. [16] Other influential academic works focused on the development of ...

  9. Gender-based price discrimination in the United States

    en.wikipedia.org/wiki/Gender-based_price...

    Gender research has heavily focused on the interaction between gender and the economy. Typically, research in this area involves the issue of the gender pay gap.Another aspect of gender research in economics is the less studied issue of gender-based price disparities in the cost of goods and services across different industries.

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