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  2. Gendered associations of pink and blue - Wikipedia

    en.wikipedia.org/wiki/Gendered_associations_of...

    The study found that the color preferences among the Hadza people in Tanzania differed from those of previous studies, and that their color preferences were the same for men and for women. The researchers concluded that their study called into question previous hypotheses that color preference might have an innate association with gender, and ...

  3. Color scheme - Wikipedia

    en.wikipedia.org/wiki/Color_scheme

    An accented analogous color scheme adds the complementary color of an analogous color scheme as the accent color, used to create a dominant color grouping of three similar colors accented with the direct complement (or the near complement) of one of them. The complementary accent color creates an interesting contrast against the dominant color ...

  4. List of historical sources for pink and blue as gender ...

    en.wikipedia.org/wiki/List_of_historical_sources...

    The pink is usually considered the color for a boy and the blue for a girl, but mothers use their own taste in such matters.... 1899: USA: Table Talk (Philadelphia), volume 14, number 11, November 1899 All Through the Year by Mrs. M. C. Myer. "Cuddledown Town" A marked color-line now exists in the toilets and appointments of the boy and girl-baby.

  5. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to ...

  6. Graph coloring - Wikipedia

    en.wikipedia.org/wiki/Graph_coloring

    The sizes of color classes differ by at most one Exact coloring Every pair of colors appears on exactly one edge Fractional coloring Vertices may have multiple colors, and on each edge the sum of the color parts of each vertex is not greater than one Hamiltonian coloring

  7. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    When deciding on brand and product logos, companies should take into account their target consumer, since cultural differences exist. A study looked at color preference in British and Chinese participants. [72] Each participant was presented with a total of 20 color swatches one at a time and had to rate the color on 10 different emotions.

  8. Color difference - Wikipedia

    en.wikipedia.org/wiki/Color_difference

    As most definitions of color difference are distances within a color space, the standard means of determining distances is the Euclidean distance.If one presently has an RGB (red, green, blue) tuple and wishes to find the color difference, computationally one of the easiest is to consider R, G, B linear dimensions defining the color space.

  9. Conjoint analysis - Wikipedia

    en.wikipedia.org/wiki/Conjoint_analysis

    Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.

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