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[7] [8] [2] Price discrimination is distinguished from product differentiation by the difference in production cost for the differently priced products involved in the latter strategy. [2] Price discrimination essentially relies on the variation in customers' willingness to pay [8] [2] [4] and in the elasticity of their demand.
Price discrimination may improve consumer surplus. When a firm price discriminates, it will sell up to the point where marginal cost meets the demand curve. Some conditions are required for price discrimination to exist: Firms must face a downward-sloping demand curve, i.e. the demand for a product is inversely proportional to its price.
Conversely, on the consumer side, a monopsony may negotiate or demand prices that do not reflect the cost of production. The pricing power owned by an enterprise reflects the position of its products in the market. In this case, the price signal may no longer be able to affect such products. [3]
Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry dominant firm with sizable market power will deliberately reduce the prices of a product or service to loss-making levels to attract all consumers and create a monopoly. [1]
The Robinson–Patman Act (RPA) of 1936 (or Anti-Price Discrimination Act, Pub. L. No. 74-692, 49 Stat. 1526 (codified at 15 U.S.C. § 13)) is a United States federal law that prohibits anticompetitive practices by producers, specifically price discrimination.
Price setting: Firms in an oligopoly market structure tend to set prices rather than adopt them. [ 22 ] High barriers to entry and exit: [ 23 ] Important barriers include government licenses, economies of scale , patents, access to expensive and complex technology, and strategic actions by incumbent firms designed to discourage or destroy ...
Firms have partial control over the price as they are not price takers (due to differentiated products) or Price Makers (as there are many buyers and sellers). [5] Oligopoly refers to a market structure where only a small number of firms operate together control the majority of the market share. Firms are neither price takers or makers.
Prices below P* are believed to be relatively inelastic as competitive firms are likely to mimic the change in prices, meaning less gains are experienced by the firm. [ 30 ] An oligopoly may engage in collusion , either tacit or overt to exercise market power and manipulate prices to control demand and revenue for a collection of firms.