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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
In 2006, Google (GOOG) bought Internet video powerhouse YouTube for $1.65 billion. The search giant claims the deal was a financial success. Management says that YouTube's revenue rose to nearly ...
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Service Parent Launch Country of origin Subscribers Content Areas served Ref. Netflix: Netflix, Inc. January 16, 2007 [a] United States 301.6 million [1]: Netflix Originals, Studio Ghibli, [b] Studio 100, WildBrain, Wow Unlimited Media, Mattel, Hasbro, Lionsgate Studios, Bento Box Entertainment, MarVista Entertainment, Chicken Soup for the Soul Entertainment, STX Entertainment, Skydance ...
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 367 million subscribers as of February 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...
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