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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis.

  3. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  4. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Reciprocity applies to the marketing field because of its use as a powerful persuasive technique. The marketing tactic of "free samples" demonstrates the reciprocity rule because of the sense of obligation that the rule produces. This sense of obligation comes from the desire to repay the marketer for the gift of a "free sample." [34]

  5. I, Pencil - Wikipedia

    en.wikipedia.org/wiki/I,_Pencil

    "I, Pencil" is written in the first person from the point of view of a pencil. The pencil details the complexity of its own creation, listing its components (cedar, lacquer, graphite, ferrule, factice, pumice, wax, glue) and the numerous people involved, down to the sweeper in the factory and the lighthouse keeper guiding the shipment into port.

  6. Self-persuasion - Wikipedia

    en.wikipedia.org/wiki/Self-persuasion

    Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.

  7. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    The academic essay tests the student's ability to present their thoughts in an organized way and is designed to test their intellectual capabilities. One of the challenges facing universities is that in some cases, students may submit essays purchased from an essay mill (or "paper mill") as their own work.

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  9. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Beautiful people The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.)