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A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer. The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance .
Chaining is a type of intervention that aims to create associations between behaviors in a behavior chain. [1] A behavior chain is a sequence of behaviors that happen in a particular order where the outcome of the previous step in the chain serves as a signal to begin the next step in the chain.
The perspective of marketing in large-scale enterprises is based on the theory of supply chain management; it emphasizes that the suppliers, large-scale retail enterprises, and customers form a chain of cooperative marketing that establishes mutually beneficial long-term relationships. Relationship marketing of huge retail enterprises from the ...
Psychic distance is a perceived difference or distance between objects. The concept is used in aesthetics, international business and marketing, and computer science.. Psychic distance is made up of the Greek word "psychikos" (ψυχικός), an adjective referring to an individual's mind and soul, [1] and "distance", which implies differences between two subjects or objects.
Object-oriented applications contain complex webs of interrelated objects. Objects are linked to each other by one object either owning or containing another object or holding a reference to another object. This web of objects is called an object graph and it is the more abstract structure that can be used in discussing an application's state.
Demand chain budgets for marketing, sales and service expenditure are substantial. Maximising their impact on shareholder value has become an important financial goal for decision makers. Developing a shared language across marketing and finance is one of the challenges to achieving this goal. [13] Segmentation is the initial thing to decide.
A business object is an entity within a multi-tiered software application that works in conjunction with the data access and business logic layers to transport data. [ citation needed ] Business objects separate state from behaviour because they are communicated across the tiers in a multi-tiered system, while the real work of the application ...
The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one ...