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Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
Edgar Dale (April 27, 1900, in Benson, Minnesota, – March 8, 1985, in Columbus, Ohio) was an American educator who developed the Cone of Experience, also known as the Learning Pyramid. He made several contributions to audio and visual instruction, including a methodology for analyzing the content of motion pictures .
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior [74]. Whether it is written, televised, or spoken, mass media reaches a large audience.
The psychology of learning refers to theories and research on how individuals learn. There are many theories of learning. Some take on a more behaviorist approach which focuses on inputs and reinforcements. [1] [2] [3] Other approaches, such as neuroscience and social cognition, focus more on how the brain's organization and structure influence ...
Entertainment-Education on the spectrum. Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and ...
The concept of educational entertainment is being used for building learning programs for organizations. High technology is used to make the programs entertaining and educational. [ 40 ] [ page range too broad ] As an example, PowerPoint presentations may become more entertaining with the addition of flashy animations or graphics.
Eight years later, the ownership of the channel was privatized and its name was changed to The Learning Channel. It showcased documentaries on a variety of topics, like "Paleoworld" and "Amazing ...
Dolf Zillmann (born March 12, 1935) is dean emeritus, and professor of information sciences, communication and psychology at the University of Alabama (UA). Zillmann predominantly conducted research in media psychology, a branch of psychology focused on the effects of media consumption on human affect, developing and expanding a range of theories within media psychology and communication.