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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The 3Cs model points out that a business strategist should focus on three key factors for success. In the construction of a business strategy, three main elements must be taken into account: In the construction of a business strategy, three main elements must be taken into account:
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]
To devise a robust information assurance program, one must consider not only the security goals of the program (see below), but also how these goals relate specifically to the various states in which information can reside in a system and the full range of available security safeguards that must be considered in the design. The McCumber model ...
The term M4P, now more commonly known as Market Systems Development, refers to an approach in aid and development known as 'Making Markets Work for the Poor'. It seeks to change the way that markets work, so that poor people are included in the benefits of growth and economic development.
GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in.
STRIDE is a model of threats, used to help reason and find threats to a system. It is used in conjunction with a model of the target system that can be constructed in parallel. This includes a full breakdown of processes, data stores, data flows, and trust boundaries.