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David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...
The book was named one of Inc. magazine's top 10 marketing books of 2014. [12] In February 2014, Holiday was named editor-at-large of the Business & Technology section at the New York Observer. [13] Holiday's third book The Obstacle Is the Way, was published May 1, 2014, also by Portfolio/Penguin.
The highest-ranked book on the list was the Elena Ferrante novel My Brilliant Friend published in 2012. Authors Ferrante, Jesmyn Ward, and George Saunders each had three books on the list, the most of any author.
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
The first to use the term "guerrilla marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent. [7] [8] His first book Guerrilla Marketing was published in 1984 and has been named by Time as one of the top 25 best business books, [9] [10] with over 21 million sold.
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.