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In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Assertiveness is the quality of being self-assured and confident without being aggressive to defend a right point of view or a relevant statement. In the field of psychology and psychotherapy, it is a skill that can be learned and a mode of communication. Dorland's Medical Dictionary defines assertiveness as:
Engaging in assertive communication helps individuals avoid conflict, maintain relationships, and usually end in a compromise. [8] Assertive communication is the communication style that is least utilized, however. [9] Individuals who engage in assertive communication are open to hearing the opinions of others without criticizing and feel ...
Attraction, which refers to interpersonal attraction, is a positive attitude that corresponds with a likelihood to respond to another in a positive manner. [3] [4] Carl Hovland argued that one of the three main classes of stimuli that determines the success of persuasive attempts is the observable characteristics of the source of the message. [1]
Originally, customer communications referred to printed documents, archived digital documents, and email. [1] Organizations' digital transformation of customer communications expanded communication distribution including SMS, in-app notifications, responsive design mobile experiences and messages over common social media platforms. [2] [3]
The path of communication is the path that a message travels between sender and recipient; in hierarchies the vertical line of communication is identical to command hierarchies. [4] Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network ).
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...