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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by 1,000 is an industry-standard. [4] Similarly, revenue can be expressed in terms of Revenue per mille (RPM). [5] In email marketing, CPM (cost per mille) refers to the cost of sending a thousand email messages.
Common indices in the U.S. include the U.S. Prime Rate, the London Interbank Offered Rate (LIBOR), and the Treasury Index ("T-Bill"); other indices are in use but are less popular. In the U.S., the fixed rate mortgage term is usually up to 30 years (15 and 30 being the most common), although longer terms may be offered in certain circumstances.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
With "today's fragmented media world" the value of GRP is, according to the Advertising Research Foundation's Journal of Advertising Research, even greater than in the pre-Internet era. [6] Since "the required frequency changes with the product and the competitive climate it is in", [ 2 ] the purpose of the GRP metric is to measure impressions ...
The Industrial Production Index (IPI) is an economic indicator published by the Federal Reserve Board of the United States that measures the real production output of manufacturing, mining, and utilities.
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An increase of 20 percent from the base period in the Export Price Index, for example, is shown as 120.0, which can be expressed in dollars as follows: “Prices received by domestic producers of a systematic sample of finished goods have risen from $100 in the base period, December 2001, to $120 today.” Likewise, a current index of 133.3 ...