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Glocal, an adjective, by definition means "reflecting or characterized by both local and global considerations". [2] The term "glocal management" in a sense of "think globally, act locally" is used in the business strategies of companies, in particular by Japanese companies that are expanding overseas.
The study of global communication increased dramatically after World War II due to military considerations coupled with their economic and political implications. Earlier attempts at theorizing have failed to develop models or research agendas that match the reality of the contemporary role of global communication. [6]
The need for international communication was due to the increasing effects and influences of globalization. As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. [2]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The two most successful global food and beverage outlets, McDonald's and Starbucks, are American companies often cited as examples of globalization, with over 36,000 [5] and 24,000 locations operating worldwide respectively as of 2015. [6] The Big Mac Index is an informal measure of purchasing power parity among world currencies.
The Glocal Forum is an international organization in the field of city-to-city cooperation; encouraging peace building and international development in the non-governmental sector. It emphasizes the central role of cities in international relations and subscribes to a glocalization vision.
Therefore, though globalization is widely seen as an economic process, it has resulted in linguistic shifts on a global scale, including the recategorization of privileged languages, the commodification of multilingualism, the Englishization of the globalized workplace, and varied experiences of multilingualism along gendered lines.
The term "global village" means all parts of the world as they are being brought together by the internet and other electronic communication interconnections. [7] Other forms of communication such as Skype allows easier communication and connection with others, especially in other countries. [8]