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He gained fame through a United Colors of Benetton worldwide campaign in 2003. In 2011 he founded the brand Papis Loveday, which includes a fragrance line, champagne brand and denim and jeans collection.
Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
The Benetton B186 is a Formula One racing car, built and raced by the Benetton team for the 1986 Formula One World Championship. It was the first car to be constructed and raced by Benetton, which had bought the Toleman team at the end of 1985 after several years of sponsoring it and other teams, including Alfa Romeo and Tyrrell .
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
After Michelin pulled out of Formula One, the team smoothed relations with the Italian Pirelli by hiring a new team principal [25] and signing Italian fashion brand United Colors of Benetton as its lead sponsor. [26] From 1981 to 1985, Toleman entered seventy races and recorded three podiums, all of which were earned by Ayrton Senna.
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