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Bo Knows. "Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports ’ Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and ...
Vincent Edward "Bo" Jackson (born November 30, 1962) is an American former professional baseball and football player. He is the only professional athlete in history to be named an All-Star in two major North American sports. [1] Jackson's achievements at the elite levels of multiple sports have given him a reputation as one of the greatest ...
One of the campaign's objectives was to target all Americans—regardless of age, gender or physical fitness level—and Nike's fundamental objective was to represent sneakers as a fashion statement to consumers, which led to Nike apparel becoming worn as more than just fitness gear.
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Bo Jackson — the hero (and almost the goat) of the 1982 Iron Bowl, and the subject of an exceptional new biography from author Jeff Pearlman — came along at exactly the right moment in ...
Jackson put on a show throughout his career. He made his debut Sept. 2, 1986, and 12 days later hit his first home run. At the time, the 475-foot moon shot was the longest ever hit at Royals Stadium.
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