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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
From glow-inducing blushes to lip tints that don’t dry out your lips, here are 17 of the best Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.
The sseugaechima (Korean: 쓰개치마; lit. headpiece skirt) is a kind of headwear that noble Korean women used during the middle and end of the Joseon dynasty (1392–1897) to cover their faces. As Confucian ideals became stronger, women were required to hide their faces from men when leaving the house.
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
YouTuber James Charles caught flack from commenters after he uploaded a video dedicated to recreating Korean beauty looks, but featured makeup references from Japanese and Chinese influencers.
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South Korea has become one of the beauty capitals of the world for male beauty. In contrast to the West, it is still a misconception that the South Korean beauty industry exclusively focuses on women. Make-up is not seen as a gendered product and Korean beauty brands commonly used male models and celebrities to advertise their products.
When it comes to complexion coverage, your texture defines your look. “Here is where I think there are some skin-finish choices: matte, natural matte, dewy, glass skin, et cetera,” says Homidi.
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