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  2. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

  3. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...

  5. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part of broader PR activities.

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

  8. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    This includes advertising, sales promotions, public relations, social media marketing, and any other methods used to create awareness and generate interest in the offering. [1] The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

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