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  2. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    A brand audit establishes the strategic elements needed to improve the brand position and competitive capabilities within the industry. Once a brand is audited, any business that ends up with strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy.

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.

  7. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    Marketing Strategy Product management (e.g. unique selling proposition , product mix , perceptual mapping , product life cycle management and new product development , branding ; product portfolio analysis: BCG analysis , contribution margin analysis , GE multifactorial analysis , quality function deployment )

  9. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company 's portfolio are related to, and differentiated from, one another.