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The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard.
In 1971, French fashion entrepreneurs launched a new trend: pants for women. Thanks to some success, the range was expanded to offer women's ready-to-wear fashions for 15-25 year-olds. Pimkie, then known as Pimckie, opened its first store in Lille during this era. In 1983, Pimckie became Pimkie.
The jeans by the British-Italian menswear brand are now sold out online — a lighter wash is on sale for $608, originally $811 — but the images on the internet are forever. The pants have been ...
Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. [1] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees. [2]
In January 2010, the Dockers brand launched a cross-channel advertising campaign with the tagline "Wear The Pants." The campaign premiered during the 2010 Super Bowl, and was the first Super Bowl advertisement to offer an exclusive, limited-time online offer for viewers. The ad also featured "I Wear No Pants" by the Poxy Boggards. [9] [10]
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