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2. Advertising media selection - Wikipedia

   en.wikipedia.org/wiki/Advertising_media_selection

   Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.

3. Gross rating point - Wikipedia

   en.wikipedia.org/wiki/Gross_rating_point

   With "today's fragmented media world" the value of GRP is, according to the Advertising Research Foundation's Journal of Advertising Research, even greater than in the pre-Internet era. [6] Since "the required frequency changes with the product and the competitive climate it is in", [ 2 ] the purpose of the GRP metric is to measure impressions ...

4. Single-source data - Wikipedia

   en.wikipedia.org/wiki/Single-source_data

   In Germany and the Netherlands, the research agency GFK is currently running single-source panels under the name "Media Efficiency Panel" (MEP). In MEP online behavior and advertising contacts are measured in detail using a NURAGO browser plug-in. Off-line media consumption is measured using validated media consumption questionnaires. FMCG ...

5. Media strategy - Wikipedia

   en.wikipedia.org/wiki/Media_strategy

   Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer relationships, building a brand image, and improving flattened sales revenue.

6. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Briggs, Rex, Stuart, Greg, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) Kaplan Business. ISBN 1-4195-8433-2

7. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.