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Storefront of a food shop in Kaunas. A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise. [1]
Prada Marfa storefront sign, March 2012 The installation remained unnoticed by the Texas Department of Transportation (TxDOT) until 2013, when Playboy erected a 40-foot-tall (12 m) neon bunny nearby along the same stretch of road, which attracted the attention of TxDOT to both installations. [ 6 ]
Awnings were first used by the ancient Egyptian and Syrian civilizations. They are described as "woven mats" that shaded market stalls and homes. A Roman poet Lucretius, in 50 BC, said "Linen-awning, stretched, over mighty theatres, gives forth at times, a cracking roar, when much 'tis beaten about, betwixt the poles and cross-beams".
[184] [189] Over the years, the first three stories were modified significantly, and storefronts with various signs and awnings were installed. [10] In the center of the Seventh Avenue facade was a portico of six Ionic columns marking the main entrance.
Arch-headed display windows of a heritage listed shop front from 1847 at Sværtegade 3 in Copenhagen, Denmark. A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. [1]
Numerous signs are also affixed to the building, including bronze company nameplates at the corners, signs for the subway on the eastern facade, and awnings on the storefront. [ 20 ]
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