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  2. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...

  3. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    Marketers may use the same parent brand to introduce different products to build scale for the brand, and are able to clearly differentiate the different product offerings under different sub-brand names. If a company acquires a brand from another company, a marketer may position the acquired brand as a sub-brand under the parent brand if the ...

  4. J.Crew - Wikipedia

    en.wikipedia.org/wiki/J.Crew

    The brand Clifford & Wills was sold to Spiegel. in 2000 with the intent to boost sales. [8] In 2004, J.Crew bought the rights to the brand Madewell, a defunct workwear manufacturer founded in 1937, and used the name from 2006 onwards as "a modern-day interpretation", targeted at younger women than their main brand. [14] [15] [16]

  5. Il Makiage Parent Company Oddity Launches Second Brand - AOL

    www.aol.com/lifestyle/il-makiage-parent-company...

    Oddity, the parent company behind Il Makiage, has made its second strike in beauty. ... Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units ...

  6. List of Walmart brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Walmart_brands

    The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12] Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label store ...

  7. The Wendy's Company - Wikipedia

    en.wikipedia.org/wiki/The_Wendy's_Company

    Wendy's corporate headquarters in Dublin, Ohio. Wendy's International, Inc. is the franchisor of Wendy's restaurants and the former parent company of Wendy's.It also owned Tim Hortons, Baja Fresh, and had a 70 percent stake in Cafe Express.

  8. DSW Parent Designer Brands Acquires Shoes.com Domain - AOL

    www.aol.com/dsw-parent-designer-brands-acquires...

    Private equity firm CriticalPoint Capital LLC is the last publicly known parent company of Shoes.com, but Designer Brands declined to reveal whether it was the seller. More from Footwear News

  9. Dove (Unilever brand) - Wikipedia

    en.wikipedia.org/wiki/Dove_(Unilever_brand)

    Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women, men, babies and children. Dove's logo is a silhouette profile of the brand's namesake bird.