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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:
Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework.
In September 2018, Gap Inc. began publicizing Hill City, a men's athletic apparel brand that launched in October 2018. [35] In June 2020, Gap Inc. announced that it had made the decision to wind down its Hill City brand in the coming months. [36] Weeks later, the company announced its collaboration with Kanye West's Yeezy Brand: Yeezy Gap. The ...
Catalyst Brands LLC is a parent company formed in 2025 by the merger of SPARC Group and JCPenney. [1] [2] SPARC Group brands include Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand Jeans, and Nautica. [3] [4] [5] JCPenney CEO Marc Rosen is leading Catalyst Brands. [6] [7
Kontoor Brands has announced its acquisition of Helly Hansen, a brand specializing in outdoor and workwear. ... This article Wrangler & Lee Parent Kontoor Brands Snaps Up Helly Hansen For $900M ...
The successful integration of various famous aspirational brands into a single group inspired other luxury companies to do the same. Thus, the French conglomerate Kering and the Swiss-based Richemont have also created extended portfolios of luxury brands. [citation needed] LVMH is a component of the Euro Stoxx 50 stock market index. [21]
DSW Parent Expects Owned Brands and DTC Channels to Drive Growth Through 2026. A spokesman for the company noted that the domain and IP were carved out as part of the sale, and that Designer ...