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In 2010, Activia dominated the probiotic dairy sector. [20] The success of Activia has increased the health yogurt market. [21] Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. [22] Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21]
Choosing Activia gives me confidence that I’m getting a yogurt with scientifically studied and proven probiotics. Plus, it’s made without questionable ingredients, and the flavors are delicious!
On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. [11] The company has denied this accusation. [12]
Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. [ 1 ] [ 2 ] Probiotics are considered generally safe to consume , but may cause bacteria - host interactions and unwanted side effects in rare cases.
Out of the probiotic drinks I tried, these are worth keeping in your fridge.
The dairy-free, coconut yogurt is packed with probiotics, “a microorganism that has been linked to health benefits when consumed in adequate amounts,” says Toby Amidor, MS, RD, CDN, award ...
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