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Their initial product was the Saatva Luxury Mattress, which featured a coil-on-coil innerspring. As the company grew, they expanded their product line to incorporate a plant-based memory foam mattress, the Loom and Leaf Memory Foam Mattress. [11] In May 2016, Saatva launched the natural latex brand Zenhaven. [9] [12]
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Tempur-Pedic International, Inc., now part of Tempur Sealy International, is a manufacturer and distributor of mattresses and pillows made from viscoelastic foam. The company is headquartered on the Coldstream Research Campus in Lexington, Kentucky, and has manufacturing plants in Duffield, Virginia, and Albuquerque, New Mexico. [1] [2]
The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held ...
The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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