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The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [12] available to viewers in the U.S. [13] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [14]
In the September 2023 ratings, [26] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. In January 2024, over 1,500 FAST TV channels are currently in airing in the U.S. across various services. [27]
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The Roku OS includes the Roku Channel Store, featuring a collection of apps Roku calls "channels". [32] The operating system allows users to browse streaming channels available, displayed in a grid format. [8] [33] According to mobile app analytics company 42matters, there were over 26,000 apps available in the Roku Channel Store in 2023. [34]
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