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Joseph Binder (March 3, 1898 – June 26, 1972) was an Austrian graphic designer and painter. He is recognized as one of the pioneers of the modern poster, noted for his refined, stylized images and high-impact colors. Some of his best known works include posters for the 1939 New York World’s Fair, the U.S. Army Air Corps and the American Red ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Advertisement posters became a special type of graphic art in the modern age. Poster artists such as Théophile Steinlen, Albert Guillaume, Leonetto Cappiello, Henri Thiriet, and others became important figures of their day, their art form transferred to magazines for advertising as well as for social and political commentary. Indeed, as design ...
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally.
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
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