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e. Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group ...
Netnography. Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". [1] It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in ...
Autoethnography is a form of ethnographic research in which a researcher connects personal experiences to wider cultural, political, and social meanings and understandings. [1][2][3][4] It is considered a form of qualitative and/or arts-based research. [3]
Compared to ethnography, the study of single groups through direct contact with the culture, ethnology takes the research that ethnographers have compiled and then compares and contrasts different cultures. The term ethnologia (ethnology) is credited to Adam Franz Kollár (1718–1783) who used and defined it in his Historiae ivrisqve pvblici ...
James P. Spradley (1933–1982) was a social scientist and a professor of anthropology at Macalester College. [1] Spradley wrote or edited 20 books on ethnography and qualitative research including The Cultural Experience: Ethnography in Complex Society (1972), Deaf Like Me (1979), The Ethnographic Interview (1979), and Participant Observation (1980).
t. e. The ethnography of communication (EOC), originally called the ethnography of speaking, is the analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community. It comes from ethnographic research [1][2] It is a method of discourse analysis in ...
Anthropology. Online ethnography (also known as virtual ethnography or digital ethnography) is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ...
Critical ethnography applies a critical theory based approach to ethnography. It focuses on the implicit values expressed within ethnographic studies and, therefore, on the unacknowledged biases that may result from such implicit values. [1] It has been called critical theory in practice. [2] In the spirit of critical theory, this approach ...