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It set out to harness the hip-hop craze with a line of street-inspired fashions for young men. Its products are sold by more than 3,000 retail outlets. [4] The hype started with affordable brightly colored T-shirts, jackets and caps, each accompanied by messages like "Stop D Violence" and "Educate 2 Elevate."
The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. The brand was also embraced by the punk and other subcultures. [ 4 ] In a 1992 interview Stussy said, "Everybody calls it surf wear, or urban streetwear, punk, or surf street...
In the 1980s, the first wave of hip-hop influence, preppy fashion also gained popularity among the youth. This group of young, upwardly mobile black individuals, known as "buppies", embraced 1980s hip-hop music and wore clothing items from brands like Polo, Timberland, and Tommy Hilfiger.
The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1] Over the years, Ecko Unltd. expanded its product offerings to include a wide range of clothing and accessories, including jackets, hoodies, jeans, and sneakers.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
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