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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Yeezy (often stylized as YZY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye, formerly known as Kanye West, on August 6, 2013. [1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [ 2 ]
A diverse range of people have worn A.K.O.O apparel including hip-hop star Big Boi. [8] Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O. such as Hosea Chanchez [ 9 ] B.o.B , Curtis Granderson , [ 10 ] Carl Crawford , Travis Porter , Tristan Wilds , Meek Mill and Mickey Factz .
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