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  2. Complementary good - Wikipedia

    en.wikipedia.org/wiki/Complementary_good

    In economics, a complementary good is a good whose appeal increases with the popularity of its complement. [ further explanation needed ] Technically, it displays a negative cross elasticity of demand and that demand for it increases when the price of another good decreases. [ 1 ]

  3. Doughnut (economic model) - Wikipedia

    en.wikipedia.org/wiki/Doughnut_(economic_model)

    The main goal of the new model is to re-frame economic problems and set new goals. In this context, the model is also referred to as a "wake-up call to transform our capitalist worldview". [5] In this model, an economy is considered prosperous when all twelve social foundations are met without overshooting any of the nine ecological ceilings ...

  4. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Rational choice theory has become increasingly employed in social sciences other than economics, such as sociology, evolutionary theory and political science in recent decades. [ 13 ] [ 14 ] It has had far-reaching impacts on the study of political science , especially in fields like the study of interest groups, elections , behaviour in ...

  5. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  6. Strategic complements - Wikipedia

    en.wikipedia.org/wiki/Strategic_complements

    In economics and game theory, the decisions of two or more players are called strategic complements if they mutually reinforce one another, and they are called strategic substitutes if they mutually offset one another. These terms were originally coined by Bulow, Geanakoplos, and Klemperer (1985). [1]

  7. Substitute good - Wikipedia

    en.wikipedia.org/wiki/Substitute_good

    Only if the two products satisfy the three conditions, will they be classified as close substitutes according to economic theory. The opposite of a substitute good is a complementary good, these are goods that are dependent on another. An example of complementary goods are cereal and milk. An example of substitute goods are tea and coffee.

  8. Substitution effect - Wikipedia

    en.wikipedia.org/wiki/Substitution_effect

    The concept of the elasticity of substitution was developed by two different economists, each with their own focus. One of these economists was John Hicks, who defined elasticity of substitution as the change in percentage in the relative number of factors of production used, given a particular change in percentage in relative prices or marginal products.

  9. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Utility maximization is an important concept in consumer theory as it shows how consumers decide to allocate their income. Because consumers are modelled as being rational, they seek to extract the most benefit for themselves.