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Circle chart of values in the theory of basic human values [1] The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human ...
Communicative behaviors are psychological constructs that influence individual differences in expressing feelings, needs, and thoughts as a substitute for more direct and open communication. [1] More specifically, communicative behaviors refer to people's tendency to express themselves using indirect messages. [ 2 ]
The development of intercultural competence is mostly based on the individual's experiences while he or she is communicating with different cultures. When interacting with people from other cultures, the individual experiences certain obstacles that are caused by differences in cultural understanding between two people from different cultures.
“The pyramid shape shows the immediacy of some factors and the relatively distal influence of others.” (p. 546) At the top of the pyramid is the point of communication, and moving down the pyramid, the influencing factors become less transient, situation specific and more long term, stable factors that can be applied to almost any situation.
Hofstede's cultural dimensions theory is a framework for cross-cultural psychology, developed by Geert Hofstede.It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Clawson and Vinson (1978) further elaborated on this idea by explaining how values are one of the most powerful explanations of, and influences on, consumer behavior. [7] Values scales are helpful in understanding several aspects of consumption areas and consumer behavior, including leisure, media, and gift giving. People who endorse certain ...
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. [1] Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others.