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Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
The dual process theory of behavioral habituation relies on two underlying (non-behavioral) processes; depression and facilitation with the relative strength of one over the other determining whether or not habituation or sensitization is seen in the behavior. Habituation weakens the intensity of a repeated stimulus over time subconsciously.
In coding theory, the dual code of a linear code. is the linear code defined by = { , =} where , = = is a scalar product. In linear algebra terms, the dual code is the annihilator of C with respect to the bilinear form .
The Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971.
Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that nonverbal and verbal information are stored separately in long term memory. Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a ...
The dual-coding theory enunciates that these two systems can operate independently, as well as interdependently. Therefore, verbal cues can be activated independently of images, and vice versa. However verbal cues can also prime images through associative relationships, while images can prime verbal items through associative connections as well ...
According to Paivio’s dual -coding theory, concrete concepts are the one that is remembered easier from their perceptual memory codes. [6] Evidence has shown that when words are heard they are associated with a concrete concept and are re-enact any previous interaction with the word within the sensorimotor system. [7]